The feast of Our Lady of the Holy Rosary - Madonna del Rosario is the most important religious celebration of Roviano. The cult of the Our Lady of the Holy Rosary is very ancient, and the population has always turned to the Madonna in difficult times such as the cholera epidemic of the late nineteenth century and the bombings of the Second World War.
The festival takes place on the first Sunday of October and in addition to the religious moments of the procession along the streets of the town, it also includes playful moments.
During the evening, after the live music, a papier-mâché puppet made by a local association is set on fire. This moment is called in the local dialect "the burning of the Pupazza".
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