Saturday 30th of May we published the video number 50 in our series dedicated to the contest #IlFuturoNelleNostreRadici. In recent months the interest has grown exponentially and today it has become with an international contest with 70 stories, 60 countries and 13 regions actively involved.
We have collaborated with universities, regional development agencies and tour operators.
But let's retrace how we reached this goal.
It all started with a strategic reflection and we followed an intuition.
The project also attracted international attention. Within the campaign many stories were collected from Italians abroad, and from emigrants who shared with us in their language their memories of Italy in their hearts. This involvement and international interest has allowed us to start a collaboration with the Italian OBOR Institute, with which we will propose our campaign in the Chinese municipalities.
The campaign began with one goal: to revive the spirit of people, small entrepreneurs in the period of the coronavirus emergency, starting from the promotion of our territories with the stories of those who live or have lived them.
But I tell you: erase all the past and put it in your heart. Then close your eyes and look at the lawn in front of you and think about running and having fun. Use all your creativity and you will see that you will find the answers you are looking for. Think differently because the world is different and most of the speeches I hear are old and stink of stale.
LINK VIDEO
https://www.youtube.com/watch?v=l6AnUchwKhsmap.com
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