This Festival of the Chianina Steak in Lubriano was designed to enhance the local production of certified quality meat.
The breeding of Chianina cattle is an important feature of the agricultural economy.
Lubriano is a member of the National Confederation of the Chianina, which promotes the PGI - Protected Geographical Indication of the white bullock of the Central Apennines linking quality of the products to the territory with Italian food and wine tourism.
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