September 24th: European Researchers' Night Week with our Town Ambassador Award

How to promote the Italian territories in the world by internationalizing small producers?

We will talk about it on Friday the 24^th of September at the Castle of Gaeta during a workshop and tasting organized within the European Researchers' Night event, thanks to our collaboration with the University of Cassino and Southern Lazio.

There is always talk of exporting the Italian lifestyle that is found in small municipalities, yet there is a lack of effective strategies.

We tried to answer this question and started a journey with the Town Ambassador Award.

Covid has slowed down our action but has also created new opportunities. People have grown a greater sensitivity towards their native places and small towns.

Talking about the country of origin means feeling a bit at home. And at home you feel protected from viruses and the problems of the world.

The Internet then favored the use of communication tools on the web and on social media and we are all a little more digital. Even the generations that were lazier.

And what can be done remotely to feel part of the country of origin?

You can buy typical products made by real people who with their real stories and their faces guarantee authenticity and particularity. They are the true Italian spirit.

And the Italian descendants abroad can be the true ambassadors of the countries, of the Italian lifestyle of their country and of the products of their land.

Here is our claim: Discover Places, Discover People.

Here is the spirit of our Town Ambassador Award.

At the Castle of Gaeta with the University of Cassino and Southern Lazio Speakers:

• Claudia Bettiol, founder of Discoverplaces
• Cesidio di Ciacca, I Ciacca Winery of Picinisco
• Tony Malizia, Canadian entrepreneur
• Michael Cavalieri, Los Angeles director
• Paolo Genco, ANFE association of emigrant families
• Enzo Salera, mayor of Cassino
• Angelo Magliozzi, councilor of Gaeta

Closing speech by Prof Francesco Ferrante from Unicas