Almost 30 years after its proclamation at the European Council, and 20 after the birth of the Italian association, not only is the Via Francigena in excellent health but it is one of the favorite routes for young Italians.
The documentary film shot along the 3,200 km of the Via Francigena, from Canterbury to Santa Maria di Leuca through England, France, Switzerland and Italy was presented at ENIT-Italian National Tourism Agency.
The protagonist of this adventure and her testimonial was Myra Stals who along her journey met 3,500 travellers, 28 bloggers, 11 video makers and dozens of journalists with as many influencers from Tik Tok, Youtubers and Instagrammer.
The result of this impressive communication work were 16 regional videos, 55 reels, 1,000 high resolution photographs, 117 articles on blogs in 3 languages, 117 podcasts, a magazine entirely dedicated to the event and over 500 articles published in the international press.
But even more interesting is the fact that along the Italian side of the way, the age of walkers has dropped significantly, and she has met thousands of young people from 18 years of age. This also bodes well in the fact that many of them will be able to fall in love with professions linked to slow tourism, paths and the enhancement of villages.
The presence of young people was immediately taken up by Maria Elena Rossi (ENIT marketing director) who stressed the importance of the APP they are working on, and which is in line with the needs of these travellers / tourists.
And of all 3500 km, Myra Stals was enchanted by 3 areas in particular that are now in her heart: Lunigiana in Tuscany, Lower Lazio and Minturno in particular and the area around the Sanctuary of San Michele in Monte Sant'Angelo in Apulia.
A particular speech was that of the Minister of Tourism Massimo Garavaglia who wanted to participate in a stage (from Acquapendente to Bolsena) and was struck by the experience: "When you try you don't stop, the path is addictive. It is the current version of the Grand Tour in which artists and travellers came to visit Italy ".
The next step is to reach 100,000 walkers / year before the jubilee and to continue supporting the candidacy of the Francigena Way as a UNESCO World Heritage List.
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